Most designers create contrast by playing around with varying typefaces, colors, styles, and sizes to create impact and break up the page. Keeping your typefaces consistent is key to avoiding a confusing and messy interface. White space can even draw attention to the text and provides an overall aesthetically pleasing experience.
White space often takes the form of margins, padding, or just areas with no text or graphics. Alignment is the process of unifying and composing text, graphics, and images to ensure there is equal space, size, and distances between each element. Many UI designers create margins to ensure that their logo, header, and body of the text are aligned with each other. For example, aligning your text to the right will seem counterintuitive for readers who read left to right.
Color is one of the most exciting elements of typography. This is where designers can really get creative and elevate the interface to a new level. Text color, however, is not to be taken lightly: nailing your font color can make the text stand out and convey the tone of the message — but getting it wrong can result in a messy interface and text that clashes with the site colors.
Color has three key components: value, hue, and saturation. A good designer will know how to balance these three components to make the text both eye-catching and clearly legible, even for those with visual impairments.
Often, designers will test this by viewing the text in greyscale without color and making tweaks if the text is too dark or too light against the background color. Establishing hierarchy is one of the most vital principles of typography. Typographical hierarchy aims to create a clear distinction between prominent pieces of copy that should be noticed and read first, and standard text copy.
In an age of short attention spans brought about by social media, designers are urged to be concise and create typefaces that allow users to consume the necessary information in short amounts of time. Hierarchy can be created using sizing, color, contrast, and alignment.
The correct approach might be the use of some attractive graphics. A content might be an advertisement of a computer game. It might contain some exciting features of the game. In such case, you should design the content that is fun, playful and glamorous. If your content requires some seriousness, you should choose fonts that are simple, plain and professional. The choice of such typeface determines how the content is understood. Information hierarchy means categorizing the texts inside a content according to their importance.
You can use different font types and sizes to differentiate the texts that are most important. You can highlight the important topics by using bigger font sizes. This will help the audience to easily determine the information that they should pay more attention to. If you design a typography and repeat the same pattern throughout your presentation, then it creates a harmony.
Harmony is the leading feature in typography design. Harmonic design provides an artistic effect to your website.
Using same font for similar contents provides continuity. The alignment of fonts with correct proportion organizes your presentation and makes it uncluttered. The correct addition of typography in a design project reflects great professionalism. What do you focus on here? It's hard to tell what's important because too many colors are being used. And, yellow was the wrong color to choose. It's way to bright to read in this situation. The top item here is the title, so readers know what the section will be talking about.
The subtitle is smaller, but still bold, and then the paragraph is normal. Things are ordered by importance, so it's easy for the reader to scan the text. This example has one phrase bolded, which puts the focus right on it. It's not overused, and only one emphasis style is being implemented. This paragraph uses multiple emphasis styles , which is confusing to readers. Do you pay attention to the italicized words, the underlines, or the bold text?
So many things are emphasized that nothing has become emphasized. It looks disorganized, and you can't tell what's actually important. The vertical spacing between the lines in this paragraph are far enough apart that you can easily read the sentences, but they're not so far apart that you can't tell that they're part of the same paragraph. The vertical spacing here is inconsistent and awkward. The spacing between paragraphs is different, when it should be the same.
It's also important for a company's typography to be consistent across all print and web media so that their brand stays consistent. Because of this, it is critical for a company to develop corporate identity guidelines.
As staff may change, the guidelines ensure that the identity of the company can be used with consistency and accuracy. Corporate identity guidelines should include at the very least, your company's logo and any logo variations, use of the logo including size and spacing, your company colors, and font families.
We also recommend including web styles such as font family, size, and line height. Here is an example of a corporate identity brand board we created for Myridium.
In contrast, thin and subtle letterforms give off an air of sophistication and sincerity. With a little bit of practice, it's fairly easy to read the personality of a given typeface and decide whether it's a good fit for your project.
Typography can create a strong visual impact. There are many ways to get creative with typography in graphic design in order to make an impression on the viewer. It can even be used in such a way that no other supporting visuals are needed in order to effectively communicate the message of the design. Below are some examples of graphic designs in which typography is front and center and makes a marked impact.
In these examples, the typography is essentially art; it takes a lot of skill and artistic ability to pull off this effect. Similarly to how typography conveys personality, it also helps establish the mood and tone of a graphic design piece. In this way, typography visually brings out a brand's values, without needing to explicitly state what those values are. For instance, a brand that values minimalism can help convey this value through the use of a modern, lightweight sans serif font.
Typography can also heighten the emotional factor of a piece of text. The below image presents a classic and amusing example of why typography is so important for establishing mood, tone, and feeling.
One of the most important roles of typography is to draw attention to important messages. Typography is an easy and impactful method for making a word or phrase stand out in a design. Some ways to draw attention through typography include increasing the size, changing the color, and changing the font or typeface to contrast with the surrounding elements. In the below examples, we see how certain areas of the text stand out and draw attention through typography design.
Typography helps create harmony and consistency in a design. In brand identity design, it's important to create visual consistency across all platforms. In website design, this looks like using consistent heading and body fonts throughout the site. Visual consistency creates a professional and streamlined look and promotes brand recognition.
Harmony in graphic design refers to visual balance and continuity. Harmonious designs are easy to follow and aesthetically appealing. Typography is a skill and art form that takes practice and a well-trained eye to master.
In web design, typography can make or break a website.
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